Big Sky is Betsy Reed. Betsy brings a strategic perspective, creativity and considerable energy to any project, while being utterly reliable and passionate about the power of collaborative approaches. Her professional toolbox includes a collection of cross-sector experience and an impressive network of contacts. Like Big Sky, Betsy isn't afraid to propose new ways of looking at things, but in a clear, structured, and ultimately effective way.
Betsy works with clients in the UK, US and Europe to define and deliver effective sustainability-related strategies. Her approach is a unique blend of her pioneering Wyoming heritage, a straightforward attitude picked up during nine years spent living in Scotland and a sprinkling of zest that's come to the surface while living in Spain. Serious and strategic, yet never stuffy or boring, she is just as at home giving talks on stage as she is visiting tea fields in Kenya or briefing a VIP on key issues.
She recently served as Chair of the UK PR and Communications Association’s (PRCA) Sustainability Group from 2015-18 and is a member of the UK PR Council. Betsy is also a Fellow of the prestigious Royal Society of Arts (RSA) and a 'B Leader,' advising and supporting businesses to achieve B Corp status, as an indicator of commitment to 'doing well by doing good.'
She is also certified as an advanced yoga teacher and teaches yoga regularly. Usually to hip-hop. On the beach or a terrace in Barcelona, where she lives. One of her current favourite books is You Are a Badass, and she regularly convenes a selection of women for ‘Awesome Lady Drinks’ in London. You get the picture.